3 Guide of An Effective Social Media Health Check

                     

                        Social platform helps Endurancelife to build their brand

Endurancelife is an endurance-sport business based in South devon. set up in 2003 by a group of friends with a passion for challenge , adventure and the natural world they are quickly becoming a global lifestyle brand.
Their marketing centers on the Facebook, Instagram, Linkedin pages. In one year they have gone from 0 to 27000 fans with around 128 new ones signing up each day! the aim is to build a global community of endurance sport enthusiasts. they want to inspire more and more people to challenge their limitations , explore the world through endurance sports and experience a better way of life.

Facebook spreads awareness of their brand and is building a passionate community that attends their events and buy their products. The total number of participants in Endurance-life events has doubled in the past year. Marketing manager Andrew Baker share what works for them:

    With our Facebook post we make sure we 're never overly commercial. We hate being bombarded by commercial sales message ourselves so why would others engage with a message that is just sell. sell, sell?

   We use Facebook to deliver value to our tribe of enthusiasts. We provide a space where people can talk about endurance sports and share stories among people who understand and are equally excited. we post photos, run competitions ( they are always popular), share videos, training tips and occasionally promote upcoming event too. we are keen for  it to be a really encouraging place for our community.

We find that Facebook advertising works well in conjunction with our Facebook fan page. we've stopped any other forms of advertising- magazine advertising was too expensive and didn't get us result.

Facebook has help us to massively improve our customer service and saved us time and money - most questions are answered for us by tribe members themselves.

  

To build a big Facebook  following you need to unite people behind a wilder mission.  I think that's why facecook works so well for us.

For Endurance-life sharing valuable content on Facebook is the centre of their marketing world and it's getting remarkable result.

• Creates marketing and social media campaigns and strategies, including budget planning, content idealization, and implementation schedules
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Social Media Program

 A comprehensive and coordinated campaign to build a social media presence on the popular social media outlets, particularly facebook, Twitter, and Youtube, but can include other social media outlets as well. Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue.

Effective social media marketing takes quality and consistency over time to build interest and a following. This section describes the activities that will be part of the social media marketing program over a six month social media program.

Determine Social Media Strategy:

Review the Client the short term and long

goals in using social media. Create an overall plan for initial and on-going social media activities and responsibilities and for key messaging strategies.

Create/Update Accounts:

Create facebook, Twitter, youtube channel, blog post site/area, and other social media accounts, or update any existing accounts/blogs as needed (i.e. improved profile images and descriptions). This includes applying existing logos and marketing graphics or creating original profile content if required.

Initial Activity:Transmit initial and introductory message over the selected social media outlets. Sustain extra activity during start-up period.

Sustained Activity:When the initial social media activity is complete, regular activity must be sustained according to the social media marketing plan. Weekly or monthly sessions with the client are held to brainstorm ideas, topics, and messages for on-going activity, review social media results compared to the plan, and make adjustments as

required.

Transition/Hand-Over:Once this program is complete, the social media marketing activity will be handed over to the Client marketing manager for long term activity. The provider will be happy to present an on-going sustaining proposal for social media marketing at that time.

Through all the activities, the Provider will present a professional representation of the Client’s business or organization that align closely with other marketing and branding efforts.

You may not have time to keep up an effective social media presence on a daily basis, so why don’t you leave it to me – I can shout about your business and engage with your audience. I’ve put together some outline packages that may suit you, these can also be tailored to suit your specific needs.

– In all Platforms  or (Choose from FaceBook, Twitter, LinkedIn, Google+, Instagram)
– Create or Optimise Profiles
– Content Created and Sourced
– A mix of Brand and Engagement Content
– Branded Images
– Audience Growth and Interaction
   Networking via FaceBook and/or LinkedIn Groups